The design solution
Collaborating closely with a content strategist, we conducted client workshops to craft a captivating story that conveyed business value and resonated with the audience. This process guided the creation of meaningful copy that engaged users. Building upon the compelling narrative, I developed flexible templates to ensure scalability across multiple products. The visual design team integrated the Bread design system language into the templates, ensuring visual consistency and accessibility compliance. To optimize the user journey, we collaborated with the sales team to streamline the lead generation form, reducing friction. This comprehensive design solution addressed branding, messaging, visual design, and KPI success, resulting in a better reflection of Bread Financial’s industry leading experience.