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I normally don’t like to bash products but rather to make glowing recommendations of that which I use and enjoy. However, while doing some work and consulting for a client today, I came across a truly terrible lack of features on a widely used email service, Constant Contact. I’ve been the business of email marketing for myself and on behalf of clients for about 6 years now. I’ve used Constant Contact on a few occasions and even considered them for my own solution at one time.
Other than making it extremely difficult to migrate your existing list to their platform, I discovered a ‘deal breaker’ today while helping a client set up an email campaign. You can’t separate lists on an email sign-up form. In other words, if you want to create a custom form that adds subscribers directly to one list or list segment, you can’t. Instead, the hapless user fills in their email address in the form and hits the ‘go’ button, only to be taken to a separate page where they have to fill in more information and select all the publications they want to receive. In addition, you only have one choice of confirmation emails.
Somebody please correct me if I’m wrong, but doesn’t this really add a lot of friction to the process? This totally goes against all logic for email marketers. I’ll do a bit more research before I brand it as a total p.o.s., but at this time Constant Contact sits on my ‘not recommended’ list.